Comments on Second Effects: Armi’s Hierarchy of Avatar Needs

2010-07-10T09:08:02.030-07:00

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Before you went in to draw your little pretty diag...

2010-05-28T09:36:13.033-07:00

Before you went in to draw your little pretty diagram, you should have defined the needs of an avatar. If you had done that, you would have realized that avatars do not have needs. Second Life is a complex social environment and Maslow's theory was written 60 years ago when the world was a far simpler place and virtual worlds did not exist. The use of Maslow' theory to analyze second life is like examining microbes with a magnifying glass.

We had an interesting round table discussion about...

2009-07-10T09:49:05.926-07:00

We had an interesting round table discussion about this in 2006 as part of the Kuurian Expedition; Gwyn hosted this one with me.

Unfortunately Signpost's archive is empty, but here's the cached copy of the chat log.
http://bit.ly/1RYSSX

@peter - great tips and good analysis, all true. N...

2009-07-06T11:42:38.416-07:00

@peter - great tips and good analysis, all true. Now, if I can only find the time to do all that stuff!

Your products are pretty niche - probably among th...

2009-07-06T02:51:23.807-07:00

Your products are pretty niche - probably among the most niche products in SL. Also a certain fraction of your products might also be seen as annoying or even causing lag.

From a marketing perspective I would have some suggestions:

1) Diversify your building component products: fog, rain, gasburners - everything other builders (or landscapers) could use as adding value to their builds. Market them specifically to builders, probably even raise prices. Also consider to offer copy/transfer products - something the pro-animation-creators adopted long time ago.

2) Educate the potential customers for the fun products on how particles work, and in what ways they do - and do not - contribute to the various types of lag. Become more visible in the fashion area, since in a way the fun-particle effects can be seen as fashion accesories. Become the public authority on particle effects.

3) Everytime I come to your place it lags like hell, and while I know this is NOT because of the particles, many people will see their prejudices confirmed. You have too many textures to load at once, and the very open nature of the shop does not properly occlude. Rebuild your shop so that you have many smaller, occluded rooms. You can even achieve this with enclosed skyboxes. Make a welcome area with easy access to the various rooms, but keep the rooms closed so the viewer has reduced rendering load.

4) Publicity, publicity, publicity. Be visible. Not only on your own blog. Send review copies. Get involved in publicly visible activites. Build authority.

5) Output rate. Try to get at least one new product out a month, better two. Make sure they get publicity too. You need to be permanently "on the radar".

Interesting... so instead of raw economic stats fr...

2009-07-05T11:28:50.695-07:00

Interesting... so instead of raw economic stats from LL, it would be more useful to have those figures broken down somehow based on what level of need they need fulfilled?

Maybe an interesting experiment would be to put together a mall with items from all levels, or at least landmarks for all levels, and see which get clicked on the most.

Or, perhaps, access the raw search data to see how those searches fir the seeking of needs on both SL and RL levels.

-ls/cm

PS: Of course, I need to parody it: http://www.flickr.com/photos/isfullofcrap/3691199376

I think you made a great conversion of the Maslow&...

2009-07-05T11:27:44.862-07:00

I think you made a great conversion of the Maslow's pyramid... even i think Self-Actualization is not only related with your surroundings, actually i think is pretty the same as the "original" pyramid.