Scary Effects!

Thursday, April 19, 2007 Thursday, April 19, 2007

I've noticed that in SL there is quite a variety of species and cultures. Two of my friends are in the Vampire/Goth/Demon category, and I have been exposed to a little bit of their SL lifestyle. I got thinking about this, and realized that it might be reasonable to offer products specific to genre.

But what kind of products would be desireable to creatures of the night? I am not really into that genre, so I can't really know for sure. Nevertheless, I thought I would try something anyway. I took some of my existing particle effects products and re-made them into “Vampire” versions by adjusting the color, timing, product boxing and of course the names. Then, they went up for sale.

They seem to sell lightly, although occasionally someone comes in and buys several at once. While this may be a disappointment, I realized that this particular genre makes up only a small fraction of the entire SL population – and therefore sales of products to that genre should be only a fraction of my total sales. This is in fact the case, and so I am not disappointed at all.

Really, I am quite thrilled, because this means that it is possible to target products to specific genres. And as we all know, there are plenty of genres in SL. Just like some people make reasonable money from operating twenty or fifty low revenue Blogs, it should be possible to make reasonable money by selling products to twenty of fifty low revenue genres. Well, I'd better get building...


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