I’ve been wondering about my customers. Who are they? Where do they come from? How did they find the store?
The first step is to get some statistics. To do so, I conjured up a simple monitor script that quietly tracks visitors when they appear. That’s all – it just records very basic information about those nearby periodically. You can even purchase monitoring tools similar to this yourself if you’d like, there’s plenty for sale on XStreetSL. Maybe I’ll package up mine and put in on sale someday if there is interest.
The results? Well, there is plenty to analyze in the two months of data I’ve collected, but the first analysis I considered was language. My theory was that most of my visitors would be English speaking, since that is the language of the majority of my promotional activities. The results show that yes, English is by far the most popular language of my customers.
But it’s interesting to note that significant numbers of visitors are non-English, with large numbers of German, French, Spanish, Italian and Portuguese. The third biggest group is in fact “unknown”. That means the avatar has not specified their language or does not permit it to be seen. Many other languages are represented in much smaller percentages.
So what does this mean? Some ideas:
- I market too much in English and not enough in other languages
- My products appeal to English speakers and less so to other groups
- Perhaps English speakers shop more than other groups (do they have more money?)
- My insignificant multi-lingual efforts have produced a less significant visitor draw in those languages
But the number one theory is that those non-English speakers probably speak English as a second language anyway! Stay tuned for more analysis in the future.