2.5 Store Years

Friday, June 19, 2009 Friday, June 19, 2009

It’s been 2.5 years since I opened my SL store, Electric Pixels. It’s been quite a journey, and the store has undergone several evolutions:

  • The first iteration was actually not in-world at all, but existed solely on the then-named SLExchange in January 2007. Started on a dare from a friend, my items sold quite well. Well enough that I quickly saved sufficient Lindens to proceed to stage two
  • In March 2007 I took a step by purchasing a tiny 512sm parcel in the obscure sim Lanestris for the princely sum of L$6000. I wanted to set up an in-world store because it seemed like the right thing to do. While the tier was just right (it’s actually zero for your first 512sm), I had no idea how to set up a store. So I experimented with several crazy concepts, and learned much. The important thing was the cash flow was ten times that of SLExchange. This led to stage three a few months later
  • In June 2007 I took a huge step by purchasing an 8192sm mainland parcel, which required my first tier of USD$40 per month. I was confident my revenue would cover that, and I built a rather different and much larger store using learnings from iteration two
  • Some 18 months later I took the opportunity to acquire land adjacent to my 8192sm parcel, doubling its size to a full 1/4 sim. After several weeks of rebuilding I had successfully expanded and redesigned Electric Pixels with multiple display areas with live demonstrations everywhere

And so it sits today. But I’ve survived for over two years while some other businesses have failed. What’s my secret? At each stage I’ve been very conservative and expanded only when absolutely certain my revenue greatly exceeded the monthly expenses.

That and all the customers who come by to look and purchase. My thanks to all of you!


Tymmerie Thorne said...

Congratulations!! I wish you a future filled with success!!

Mitch Wagner said...

Congratulations! Have you ever put any RL money into your SL e-commerce?

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