Second Life and Blogging Doldrums

Sunday, January 9, 2011 Sunday, January 09, 2011

You may have noticed I haven't posted anything in a while. Am I dead? Nope. Busy? Maybe. Less interested? Um, yeah, I think so.

I haven't posted because I simply haven't felt I had anything useful to say. Sure, I could comment on the latest party or event, but that's just not meaningful enough for a post, for me, anyway.
 
I was wondering why that is so.

The fact is, SL seems to be slowing down lately in some respects. I've noticed several friends fade away, or others tone down their SL existence for reasons unknown. Many businesses have closed or shrunk.  I've been fading a bit too. Perhaps it's just part of the Two-Year Effect? It's been over four years for me so far; maybe I'm overdue?

And it's not just the SL in world community, either. Linden Lab has dropped numerous staffers, strangely including most of the management level. Since the departure of M Linden, there haven't been any significant strategic moves - largely because interim CEO Philip really hasn't been playing the role, other than perhaps focusing on finding his own replacement. Indeed, when we spoke to Philip in person in Boston at SLCC it was shocking to hear that he hadn't signed into SL for four months. I'd be surprised if he's been in world very much since that time.

So now we learn of a new CEO to take over from Philip later this January. When you think about it, it's an excellent time to get fresh leadership in: largely clean management ranks, stagnant user base, poor media reception and of course, cranky residents. There's no where to go but up.

I really don't have any idea where new CEO Rod Humble will take Second Life, but I do know one thing: it must be a different place than where it's been. Current approaches have largely failed, in my opinion. What, you say things are not so bad? Maybe, but when you compare SL's progress opposite many other online services, which have grown hugely and continue to grow while SL seems to have plateaued. Maybe it's the poor scalability, or the heavy hardware requirements, or perhaps virtual worlds are just too complicated for most people.
 
If I was an investor in Linden Lab, I'd be seeking a new strategy to protect my investment. I'd do that by getting a new CEO with fresh ideas. They've already done this once, with M Linden - but as we know, that particular strategy failed and they had to start over.

Expect many different things to happen once the new CEO gets settled, probably starting later this spring.

5 comments:

Miso Susanowa said...

Just remember to BREATHE.... breathe... and keep walking around in circles. The contractions ease up a bit until the next big PUSH :D

Gwyneth Llewelyn said...

There is this stupid meme going around — again — that "something is going to happen to SL soon". One of the many reasons for that has been listed that "oldtimers who wrote a lot about SL and were publicly seen in lots of places are not logging in any more". I'm guilty as charged, but the irony is, my current work (both business and academic) is so totally centered on Second Life and about Second Life that... I barely have time to log in to Second Life any longer!!

And that means that I'm not in touch as often as I liked — while, ironically, I have little time else to do anything that is not related to Second Life :) It's weird!

Fun said...

hi all,

Not sure of what to do with all those Linden Dollars you've earned via Second Life? Then you need to check out Duuzo.com! Use your Linden Dollars on Duuzo to buy and sell REAL goods. Easy and simple, you can choose from hundreds of items at amazing prices! There are thousands of Second Life members, just like you, with great items to sell you, or money to spend. Go get that awesome camera you always wanted, snag the latest album from your favorite band, or buy those shoes you’ve been coveting forever. All with Linden Dollars! Or sell something real and earn Linden Dollars! Use the money you make to pay your rent in Second Life, get your significant other something special, or make whatever your virtual dream is, come true. Anything is possible at Duuzo. Visit Duuzo at www.duuzo.com and start spending now!

Leonie Zurakowsky said...

Check out this recent event - and the one who was permabanned does not even have English as a native language:
http://pushdura.blogspot.com/

Leonie Zurakowsky said...
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