Mall Time Not!

Saturday, June 2, 2007 Saturday, June 02, 2007

I wrote previously about setting up a second location in a busy mall, and speculated on how well it may do. I am afraid it's bombed catastrophically. After several weeks of operation, I have sold exactly ZERO items, while my main shop sells dozens of items daily. How could this be? The mall shop is located in a high-traffic area, right next to a club. Other apparently successful shops are nearby as well.

Puzzled, I spent some time hanging out at this location to see what was going on. Soon, I learned the truth: there was indeed high traffic, but the people were wrong! Don't misunderstand me – I am sure they are nice people, but they just were not the type that would find my products of interest.

What kind of people were they? I watched the traffic TP inbound and followed their path.... they typically walked by all the stores and entered the club. From there they presumably TP'd out somewhere – never entering my shop.

My very good friend WarmSpirit Williams and I went into the club to see what happens, and we immediately realized what was going down - literally! The club was not a dance club, but instead was a sex club for newbs and strippers! As we all know, newbs typically have no money and are not able to buy many products. Also, those in SL for sex are unlikely to buy my products. Obviously, I was never going to make any substantial sales at this location.

Stepping out of the club, I also saw a Money Tree outside – which I then recalled from my newbish days, shaking single L$ from as many trees as I could find. And who do Money Trees attract, exactly? They attract more people with no Lindens! Clearly, this is not the right place for me. I am moving out right away. (Note to self: don't bother putting up that Money Tree in my shop.)

My next mall experience must have quality traffic – that is to say, people who might have an interest in my products and have the money to buy them.


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