Listening to Customers

Wednesday, May 2, 2007 Wednesday, May 02, 2007

A few weeks ago I wrote about how I discovered how to listen to customers. As I described before, I simply spend time in my shop and chat with prospective customers to find out their needs. It's most important to speak with customers who don't buy anything. You see, they want products You Don't Make. Actually, it's products You Don't Make Yet!

By now I can say that perhaps half of all my products were created as a result of requests from prospective customers! These are people who would otherwise have TP'd out of my shop without having purchased anything. Even better, the products that tend to sell the most are usually those that were originally special requests. This makes sense – somebody wanted it, and therefore it is likely others may want it as well.

Listening is most definitely a successful strategy.


Related Posts with Thumbnails